OPIexpands itsShatterline with the addition of three new trendsetting shades:Blue,NavyandTurquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art,Shatterleaves behind a crackled, two-texture finish when painted over any dryOPIhue.Adding top coat takesShatterfrom matte to glossy in seconds.
“Black Shatterwas received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” saysSuzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate,Shatteris easy to use and allows everyone to experiment with this new trend.”
In addition to the originalBlack Shatter, the line also features theShattercoat inWhite,RedandSilver. AllShatterretail displays now featureQuick Response (QR)code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrationalvideo– making application foolproof.
AllShatterproductscontain no DBP, Toluene, or Formaldehyde, and featureOPI’sexclusive ProWide™Brush for the ultimate in application.
Blue Shatter,Navy Shatter, andTurquoise Shatterwill be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for eachShattercoat.