OPI Pink Shatter for Breast Cancer Awareness Preview
Let’s Shatter Breast Cancer!
OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support Susan G. Komen for the Cure®
OPIlaunches the limited editionPink Shatter: Pink of HeartsNail Lacquer to supportSusan G. Komen for the Cure®in its promise to save lives and end breast cancer forever. The 2011Pink of Heartsedition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’sPink of HeartsNail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.
“We are continuing to supportSusan G. Komen for the Curein the hopes of increasing breast cancer awareness, while inspiring and empowering women. The organization’s dedication to this cause is unwavering,” remarksSuzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPIis proud to join with Susan G.Komenfor the fifth consecutive year to offerPink Shatter: Pink of Hearts. By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Each bottle ofPink Shatter: Pink of Heartshas a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness. OPIwill also be making its annual donation of $25,000 toKomen for the Cure.Pink Shattercoat contains no DBP, Toluene, or Formaldehyde, and it also featuresOPI’s exclusive ProWide™Brush for the ultimate in application.
The limited editionPink Shatter: Pink of Heartswill be available throughout the months of September and October 2011 atProfessional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visitwww.komen.orgor call 1-877 GO KOMEN.